PepsiCo’s strategies for marketing via online games and esports

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products…

PepsiCo’s strategies for marketing via online games and esports

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products…

PepsiCo’s strategies for marketing via online games and esports

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products…

PepsiCo’s strategies for marketing via online games and esports

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products…

How ABM strategies can accelerate marketing and sales velocity

“What we have learned over the years in B2B — where we have higher average sales prices — is that we’re dealing with buying committees and multiple personas that are making [buying] decisions,” said Auseh Britt, VP of growth marketing at Terminus,  her presentation at The MarTech Conference (scroll down to watch the video of their session).…

How ABM strategies can accelerate marketing and sales velocity

“What we have learned over the years in B2B — where we have higher average sales prices — is that we’re dealing with buying committees and multiple personas that are making [buying] decisions,” said Auseh Britt, VP of growth marketing at Terminus,  her presentation at The MarTech Conference (scroll down to watch the video of their session).…

4 strategies to help marketing teams improve workflow and collaboration

There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow.Here are four tactics to help your team adapt.Improve visibility and centralizeVirtual meetings, chat apps, automated calendars and workflow…

4 strategies to help marketing teams improve workflow and collaboration

There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow.Here are four tactics to help your team adapt.Improve visibility and centralizeVirtual meetings, chat apps, automated calendars and workflow…

“Video Marketing Methods That Never Ever Fail”

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25 Marketing methods Toolkit ⎢ Certificate Course 2022

25 Marketing strategies Toolkit ⎢ Certificate Course 2022 Mini-Course: Digital Blueprint with over 25 Methods to develop a great working content marketing method Mini-Course: Digital Blueprint with over 25 Techniques…