U.S. Soccer leans on a CDP to make its marketing automation more personal

At a time when sporting events were shuttered, the U.S. Soccer Federation focused its energy on a new goal: organizing its customer data in a way that unlocked a more tactical approach to marketing. Step one was to implement a customer data platform. And as the world opens back up and soccer is back in…

U.S. Soccer leans on a CDP to make its marketing automation more personal

At a time when sporting events were shuttered, the U.S. Soccer Federation focused its energy on a new goal: organizing its customer data in a way that unlocked a more tactical approach to marketing. Step one was to implement a customer data platform. And as the world opens back up and soccer is back in…