25 Realities You Really Did Not Learn About Baidu By Means Of , @JuliaEMcCoy

Google constantly controls the headings. Web content designers, internet site supervisors, as well as SEO specialists enter into a craze whenever Google releases brand-new updates concerning its formulas as well as ranking variables.

Yet that isn’t the instance in China.

Baidu, not Google, regulates most of the internet search engine market in China, totaling up to billions of searches monthly. It also generates some (though very few) individuals from the USA and also Japan.

Baidu marketshare in China Screenshot from Statista, November 2021

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Look into these enjoyable realities and also stats regarding China’s leading online search engine.

What Is Baidu?

Baidu is greater than simply an online search engine– it’s a large Chinese technology firm that concentrates on expert system as well as internet-related product and services.

As a matter of fact, Baidu is just one of the biggest AI as well as net firms on the planet.

Given that Google is outlawed in China, unless you have a VPN workaround, a lot of Chinese net individuals count on Baidu as their online search engine of option.

Leading 25 Interesting Truths Concerning Baidu You Required to Know

Baidu has a lengthy background of ups and also downs, purchases, development, and also intrigue. Right here is a checklist of several of the realities that make Baidu what it is today.

1. Exactly How Did Baidu Obtain Its Call?

The name Baidu was extracted from a stunning rhyme called “The Environment-friendly Jade Table in the Light Celebration.” Created by Xin Qiji (1140-1207), this haunting rhyme depicts the look for one’s desires among disorderly disturbances.


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Below are the lines (which differ in English depending upon the translation) that influenced the name Baidu:

” … Hundreds and also countless times, for her I looked in disorder/ Unexpectedly, I transformed by coincidence, to where the lights were winding down, and also there she stood.”– Xin Qiji (equated)

See the link?

Baidu permits you to attain a continuous look for the perfect, and also words actually equates to “thousands of times.”

2. Exactly How To Articulate Baidu

Words Baidu is comprised of 2 Chinese personalities:


The very first personality is noticable “bai.” The 2nd one can be obvious “do” or “to.” If you wish to be practically precise, it’s really a mix of “d” as well as “t.”

3. That Started Baidu?

Baidu’s creator, Robin Li, originated from simple starts. As the only child of 2 manufacturing facility employees in Yang Quan, Li had no funding to begin an industry.

He examined computer technology at Beijing College, however after the university was closed down as a result of pro-democracy demonstrations, Li relocated to Buffalo where he made his master’s level at the State College of New York City.

Li’s initial task went to a business called IDD (a Dow Jones subsidiary). Throughout this time around, he produced a site-scoring formula called RankDex.

In 1999, Li was welcomed back to China to commemorate the 50 th wedding anniversary of the communist program. He fulfilled his biochemist close friend Eric Wu, as well as with each other, they determined to maximize China’s expanding web market by beginning Baidu. The remainder is background.

4. Baidu Got Its Begin With Silicon Valley Financing

When Baidu revived in 2000, it captured the interest of significant financial backing companies.

With $1.2 million in financing from Stability Allies as well as Peninsula Resources, Li and also Wu went back to Beijing to release their task.


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It really did not take wish for various other equity capital companies to see them. A couple of months later on, Draper Fisher Jurvetson and also IDG Innovation Endeavor spent $10 million in Baidu.

5. Baidu.com Had Not Been Constantly An Internet Search Engine

Li and also Wu initially planned Baidu to be a search solution to various other Chinese sites. They were encountering an uphill climb.

” The websites really did not wish to spend for (the solution),” Lee informed Forbes in 2009.

Thankfully, they understood to release Baidu as an independent website.

6. Baidu Beat Google To Profits

Similar To Google, Baidu showed off a straightforward, practical homepage. There was an essential distinction in between the search engines.

Unlike Google at that time, Baidu permitted firms to bid on room for advertisements. By 2004, Li as well as Wu began earning a profit.

7. Robin Li Is The 46 th Wealthiest Individual In China

Since August 2021, Robin Li’s total assets was $8.6 billion. Baidu’s owner has actually safeguarded a setting on a number of Forbes listings over the last couple of years, consisting of:


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  1. #138 Billionaires (2021)
  2. #46 China Rich Listing (2020)
  3. #58 Powerful Individuals (2018)
  4. #17 Wealthiest in Technology (2017)

8. The All-Time High For Baidu Supply Is $33991

When Baidu went public in 2005, it opened up at $27 a share as well as shut at $112 Ever since, points have actually fluctuated for Baidu shares.

In February 2021, Baidu’s share rate got to an astonishing closing rate of $33991, although that top promptly went down instantly later. Today, the ordinary supply cost is around $157 HKD.

Below’s a consider Baidu supply share costs from 2005 to 2021:

baidu stock share prices Screenshot from Macrotrends by writer, September 2021

9. Baidu Launched AI-Powered Cameras That Can Identify Eye Fundus

Baidu isn’t limited to concentrating exclusively on providing net customers the very best method to discover details online. It additionally brings in profits from various other service endeavors. The firm is worried regarding the basic wellness as well as well-being of the Chinese individuals.


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In 2018, Baidu exposed sophisticated AI-powered cams that detected eye problems that bring about loss of sight. These consist of glaucoma, macular deterioration, and also diabetic person retinopathy.

In 2019, healthcare facilities started utilizing Baidu’s electronic cameras to run eye testings on individuals. The innovation can create a screening record immediately.

10 Prior To The AI-Powered Cams, Baidu Launched A Chatbot For Medical Professionals As Well As People

Baidu is a substantial gamer in China’s wellness market. 2 years prior to it introduced the AI electronic cameras for finding eye fundus, it presented Tune to medical facilities.

Tune is a chatbot that permits people to provide their health and wellness info to physicians. With it, medical professionals as well as clients can interact in a quicker, less complex means.

11 Baidu’s Total amount Earnings Got to $164 Billion In 2020

Robin Li launched a business declaration in February 2021:

” Baidu finished 2020 on a strong note with our service taking advantage of enhancing macroeconomic atmosphere as well as the digitalization of commercial Net. Our concentrate on development via modern technology is settling with Baidu Core non-marketing earnings expanding 52% year over year in the 4th quarter.”


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He took place to include,

” As we get in 2021, Baidu is well-positioned as a leading AI firm with solid Net structure to confiscate the significant market chances in cloud solutions, self-governing driving, clever transport, as well as various other AI chances. We likewise intend to take advantage of our massive Web reach with even more non-marketing solutions.”

12 Baidu’s Application Has 580 Million Month-to-month Energetic Individuals

In Q2 2021, Baidu reported that the variety of month-to-month customers visited to its application had actually gone beyond 580 million.

13 You Should Have A Chinese Site To Ranking On Baidu

Baidu favors web sites that are held on Chinese web servers, and also it can index just streamlined Chinese personalities.

Baidu isn’t wonderful at identifying numerous languages, which is among the reasons that it provides concern to 100% Chinese-written web sites.

14 Baidu’s Position System Is Based Upon A Web site’s Homepage

If you desire far better positions on Baidu, placed every one of your power right into your website’s homepage.

You can offer your touchdown web pages an increase by seeing to it they have straight web links on your homepage, along with the header as well as footer.


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15 Baidu Is The 5 th A Lot Of Popular Site On The Planet

Baidu presently rates at # 5 on Alexa. This places Baidu over both Facebook and also Wikipedia!

16 Baidu Provides s Top Priority Room

While Google focuses on natural outcomes, Baidu’s initial search web pages are loaded with advertisements.

This reverberates with the reality that Chinese customers commonly think that if a business can manage to spend for advertisements, it has to be reputable.

17 76.9% Of Net Customers In China Usage Baidu

While that’s absolutely an excellent section of the marketplace, Baidu is emulating raised competitors from the # 2 internet search engine, Sogou, which holds 14.02% as well as is forecasted to proceed shutting the space in the future.

Bing, Google Hong Kong, as well as Haosou hold little margins in China’s on the internet search market.

baidu market share

Market share of online search engine in China since August 2021


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18 Baidu Analytics Is Made Use Of By Greater Than 7.6 Million Internet Site

Below are several of the leading internet sites making use of Baidu Analytics, according to BuiltWith:

25 Facts You Didnโ€™t Know About Baidu

19 Baidu Was The Initial Chinese Business To Sign Up With The Collaboration On AI (PAI)

Baidu signed up with pressures with significant firms like Amazon.com, Apple, and also Google, all on an unified goal to discover the advantages of AI for culture.

Nevertheless, it broke short the collaboration in2020 Baidu’s public factors for the withdrawal were the price of subscription and also current monetary stress.


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20 One Of The Most Popular Keywords On Baidu

Taking into consideration the disorder that shook the world in 2020, it’s not a surprise that the COVID-19 pandemic and also face masks went to the first of on-line searches on Baidu.

Mars expedition, Kobe Bryant’s fatality, as well as stress with the USA were buzzworthy subjects that additionally made the top 10 Baidu searches:

  1. The Pandemic.
  2. Reasonably thriving.
  3. Face Mask.
  4. China’s Mars Expedition.
  5. Go Back To China.
  6. 70 th Wedding Anniversary of Standing Up To United States Aggressiveness and also Aiding Korea.
  7. The Partnership In Between China as well as United States.
  8. Just Thirty.
  9. Sis Riding the Winds as well as Damaging the Waves.
  10. Kobe’s Fatality.

21 Baidu Offers Top Priority To Internet Sites Hosted In China

Chinese sites finish with.cn. If you’re considering obtaining a 100% Chinese site, you initially require to register your firm in the nation.

22 Robin Li Cautioned Google There Would Certainly Be Tight Competitors If It Ever Before Went Back To China

In 2018, Google was seriously taking into consideration making a return to China with adjustments that fit the nation’s rigorous censorship regulations.

Baidu’s feedback? Google ought to anticipate tight, full-scale competitors.


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Google increased the white flag and also wound up terminating its prepare for a censored Chinese internet search engine, rather selecting to go back as well as allow Baidu proceed mainly uncontested in China.

23 Baidu Is Greater Than An Internet Search Engine

Baidu’s individuals can access information, maps, federal government searches, an encyclopedia, net television, anti-virus items, as well as a lot more!

As well as Baidu’s payments in the AI and also clinical areas we talked about previously.

24 Baidu Belongs To The Largest Independent Driving Program On The Planet

It companions with substantial business like Ford, Intel, Grab, as well as Honda to offer AI innovation for driverless autos.

Baidu has actually also been evaluating robotaxis in significant Chinese cities, consisting of Shanghai, as well as the business is pressing to obtain even more driverless taxis when traveling as a mass-market rollout after the screening stage is total.

25 Baidu’s Reach Is Expanding Beyond China

Baidu United States was established in 2014 and also presently runs in Sunnyvale, The golden state. It’s included 4 different teams:

  • Baidu Study United State
  • Baidu U.S.D.C.
  • Smart Driving Team United State
  • Smart Living Team United State


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Baidu, Alibaba, and also Tencent (jointly referred to as B.A.T.) are 3 of China’s largest business, and also they’re expanding their impact much past China.

All 3 are working with united state ability as well as investing in AI start-ups in the USA.

Is Baidu The Internet Search Engine Of The Future?

There’s no refuting Baidu’s existing hold over the Chinese market and also its outstanding development for many years.

While it’s most likely prematurely to be converting your web site to streamlined Chinese, Baidu and also its impact need to still get on your radar given that it does aid to form the advertising landscape and also press back versus Google.

If you’re wanting to get to a substantial target market in China, Google isn’t going to obtain you really much.

Since you understand much more regarding Baidu, you’re much better educated to make the best worldwide advertising and marketing choices for your company.

Much more sources:

  • Google vs Baidu: Secret Distinctions in SEO Method
  • Baidu SEO: An Overview to SERP Characteristics & Position Signals
  • International SEO for 2021 & Beyond: 9-Point List


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Included picture: Shutterstock/Pla2na

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