How marketing campaigns can go wrong

It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. It helped college students who drank too much to cut back. It also encouraged a subset of college students to drink more. So what went wrong? To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based…

How to get more out of your email marketing with SafeOpt

Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X ROI when you invest…

How to Enhance Your Rental Property Listings and Get More Units Filled This Year

Opinions expressed by Entrepreneur contributors are their own. If you’re renting properties in 2022, you’ve embarked on a profitable endeavor. As housing prices soar and demand for rental properties grows, there’s no investment more lucrative than real estate. But to make the most of this leasing season, you need an airtight marketing strategy. This means…

Fintech marketing today and beyond: Exploring best practices and strategies

The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. VC investment resulted in $105 billion raised in 2020 alone. That has translated…

How to Enhance Your Rental Property Listings and Get More Units Filled This Year

Opinions expressed by Entrepreneur contributors are their own. If you’re renting properties in 2022, you’ve embarked on a profitable endeavor. As housing prices soar and demand for rental properties grows, there’s no investment more lucrative than real estate. But to make the most of this leasing season, you need an airtight marketing strategy. This means…

Fintech marketing today and beyond: Exploring best practices and strategies

The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. VC investment resulted in $105 billion raised in 2020 alone. That has translated…

How to Enhance Your Rental Property Listings and Get More Units Filled This Year

Opinions expressed by Entrepreneur contributors are their own. If you’re renting properties in 2022, you’ve embarked on a profitable endeavor. As housing prices soar and demand for rental properties grows, there’s no investment more lucrative than real estate. But to make the most of this leasing season, you need an airtight marketing strategy. This means…

Fintech marketing today and beyond: Exploring best practices and strategies

The fintech world is exploding. Transactions that once required a drive to the bank can now be done with the tap of a virtual button. It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. VC investment resulted in $105 billion raised in 2020 alone. That has translated…

Learn How to Train Your Dog with Help From 8 Online Courses

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Office dogs aren’t a recent phenomenon. There’s been research for years showing that dogs can help promote productivity…

Ripple Outperforming Almost The Whole Market, What’s Pumping XRP Price? 

The currency of the blockchain-powered online payment platform, XRP, has gained almost 60% in the past week. After briefly dipping to $0.34 five days ago, the token climbed back and traded around $0.52 this morning. Crypto influencer Ben Armstrong claims to know the reason behind this continuous climb amid the current general crypto bear market.…